ZaaBiz: Social Networking for Business Owners
June 25, 2008
I had the pleasure of meeting Michael Brecht at PubCamp Sydney last week. Michael is the founder of ZaaBiz, an Australian-based social networking site for business owners and professionals. “Our aim is empower businesses, employees and self-employed to reach their full potential through a business network which is Australian based”, said Michael, “whether you are looking for a job, an investment opportunity, a business partner or a new employee.”
ZaaBiz is free to sign up, but you can upgrade your membership to a Premium membership for $99 per year which launched in April and provides the ability to:
- Contact members direct
- Use the Power Search
- Manage an Expert Group
ZaaBiz has a clean design and is very usable. A few minor usability issues aside (e.g., the address and date/time entry and display are unabashedly un-Australian), it is a very functional and rich site.
Some of the interesting features I noticed include:
- Skype Integration - can show Skype status in your profile
- Shows connections from many degrees away (LinkedIn limits to 3 degrees by default)
- You list your “Haves” and “Wants” in your profile - could a matching engine be added for connecting businesses in a barter-like ecosystem?
- Business Groups (like Facebook / LinkedIn) - where like-minded members can connect and create and post to forums. Michael noted a lot of offline/online activity happening in the Groups.
When asked how he used the site himself, Michael said “I use ZaaBiz to network with my business partners, colleagues and friends from all over Australia and in fact from all over the world. ZaaBiz helps me stay in touch with my business relationships - I manage my contacts actively through the platform.” A few months ago, Michael was featured on a Sky News interview which generated a significant increase in new memberships.
Originally from Germany, Michael’s background is in founding and growing businesses, both in Europe and in Australia. ZaaBiz is based on a standard LAMP stack (Linux, Apache, MySQL and PHP) and took six months to get up and running. “One of the challenges I faced was finding the right talent in Australia,” Michael said, “so I had to outsource the development of the site to developers in Europe, though my connections there.” ZaaBiz employs a team of four developers in Europe and a team of five “community managers” based in Australia, who actively work with organisations and groups to bring them into ZaaBiz.
Today, ZaaBiz are Australia’s largest Australian-owned social networking platform for business people and have strong growth in New Zealand and South Africa. Michael explained, “we have also had a very large uptake in other countries such as China, Singapore, Malaysia, Sri Lanka and especially India. India will be big for us.” India has over 1 million small businesses (less than 100 employees) with access to computers, out of a total of 4 million small businesses (Source: AMI Partners, 2007). One only has to use a bit of Chinese Maths to see the potential: if I could get 10% of 1 million…oh never mind.
The focus on business owners and developing presence where LinkedIn and Xing haven’t yet developed strong footprints is great. Could they become one of the “big three” professional social networks? LinkedIn - North America, Xing - Europe, ZaaBiz - Asia? With Xing and LinkedIn battling each other head-to-head, they may just have a shot. Only time and execution will tell.
So, anyway, I’ve now joined my 23rd social website. My profile is available at http://www.zaabiz.com.au/pr/seth_yates. Feel free to connect with me (Zaabiz me???). There’s even talk of ZaaBiz starting up Groups and Forums to help foster the Australian Startup community.


