I went to Sydney OpenCoffee this morning where I ran into Dean McEvoy from Booking Angel.

Some of you may remember that the other day I said I didn’t get Booking Angel. You can check out the details here - but the important bit is that now I do and I’m going to explain why.

Booking Angel is about enabling tens of thousands, if not hundreds of thousands, of restaurants to benefit from the new ways that people search for information about restaurants.

It’s about getting those restaurants to see the value in the Internet and to use Booking Angel as their trusted advisor and provider when, and as, they choose to leverage the Internet more to drive business.

It’s about developing a relationship now, using familiar tools, so that when we’re ready for a semantic web driven by web services that Booking Angel will be the service provider of choice.

And all this with little to no barrier to entry for the restaurants and a small charge only when someone actually books.

Oh yeah, and it adds value for the end-users too (no more double handling - just search and book without having to go grab a phone)

Let me see…

• Adding value to your customers and their customers
• Low barrier to adoption
• Scalable
• Defined sales and growth strategy
• Easy to take to new markets

Hmm - OK, maybe I get it now