Mint Wireless was another outfit at CeBit that caught my eye and I have been meaning to get in touch with them for a while to find out a bit more. After spending a bit of time on their website it seems like they have had plenty of press recently, so I thought I would just bring them to the attention of TNA readers.

The company was actually founded back in 2002 and they listed on the ASX last year, ok so they have been around a while….. but they are yet to reach their real potential and their share price is down significantly since they went public. That could all change in the near future with the increased popularity of smart phones and the imminent launch of the iPhone.

So what is it that Mint does? Well they offer a portable payment system that allows companies to complete transactions and print invoices on the spot. To do this you require a smart phone with a data connection and a Mint ‘pocket sized printer and card reader’ that pairs with the phone via Bluetooth. The market potential for this service is obvious, think trades people, mobile sales force, festivals and events, even the ice cream man could start accepting credit card payments if he wanted. Through partnerships with some of the bigger names in Australia, Optus and Crazy Johns, they certainly seem to be heading in the right direction to achieve their goal of being a market leader in mobile payment collection and I for one will be keeping an eye to see how they are doing.