Just posted a reply to Stephen Byrne in the comments of an earlier post and thought the topic was too important to be hidden away there.

Umair Haque is a thought leader on new media (amongst other things). His style ruffles feathers sometimes, but what he has to say is always insightful. History has also shown him to be right.

Now…here comes the link to Australia…with all the talk about the Future of Media Summit and the importance of new media in driving momentum in the Aussie tech industry, I think it’s critical that we look not to what is happening overseas at the moment, but what will be happening everywhere in the future.

Aside from writing for Harvard Business Online, and his own blog Bubblegeneration, he is the director of the Havas Media Lab. They have recently released a Strategy Note titled - “User Generated Context”.

You can grab the file here

The key takeaway point

The bulk of what connected consumers create isn’t content: its context – information about the value of goods and services

Look at his other stuff if you can as well. You won’t regret it. Promise.