Kristen Le Mesurier, one of Australia’s leading journalists in the emerging company space, has picked up on the Web Equity story and written a post over at her ‘Innovator’ blog for Fairfax Digital (e.g. SMH, The Age)

I think we should all head over there and post comments to reward her efforts in covering a startup as well as to make senior Fairfax people realise that when they publish stories about local Tech Startups they’ll get a great reponse.

That having been said, I think we can all learn from how Paul Middleton has gone about promoting Web Equity.

Paul provides regular updates, gives good quotes and makes it easy for mainstream and non-mainstream writers to write about the site. Sure the Web Equity concept is interesting, but they’ve only just kicked things off and I bet the vast majority of startups out there have a good story and more users than Web Equity does.

It goes back to the notion of promotion (nice rhyme, Kim )

Don’t be afraid to promote yourself and your project. There’s a really good post over at the Silicon Beach Australia google group about free PR in Australia and heaps of resources on the Internet - so there are no excuses for not doing this.

Well done Kristen for promoting a startup and well done Paul for highlighting how easy it is to get coverage if you set your mind to it