My Guest List is a Melbourne-based startup that aims to help owners of nightclubs, bars and pubs automate guestlists & function bookings, grow their database of clientele and provide a communication platform which allows for mass SMS and emailing capabilities.

The site, which launched just this month, was co-founded by a self-declared “couple of Melbourne’s most aspiring young and talented entrepreneurs”, Damian Janeski and Andy Marcus. We don’t mind a bit of self-promotion by entrepreneurs, here at TechNation Australia, so it’s good to see the boys not holding back.

Damian and Andy, who are 22 and hold Computer Science and Software engineering degrees, both have ICT and venue management experience, which is how they came up with the idea to convert the largely paper-based systems at the moment into something far more efficient.

In addition to the 2 founders the My Guest List team now consists of a Marketing and Sales person and a full time web and graphic designer.

On the business side, My Guest List is a paid subscription service and they’re already generating revenues by getting “a minimum of two signups a week”.

I spoke to Andy about the response from subscribers and he said:

…we have found that the users of the system have really loved using it and adopted to it very well. Many nightlife venues now completely rely on it for their marketing and guest list purposes.

The guys nominate Impact Data, Inspirus and Vision 6 as competitors, but after playing around with all 3 sites and My Guest List, I don’t really think that they compete that strongly.

My Guest List have created a niche product that is being developed with a specific set of use-cases in mind - the others are far more general and, as such, probably don’t service the nightlife industry the same way My Guest List can.

And the best bit? Being web-based, inspired hackers might finally be able to get themselves on those exclusive guestlists…nah - please don’t do that - rather, if you’re running events, definitely go and check out the service. It looks like a really nice solution.