So major news outlets have been reporting the news that Telstra is giving up on Sensis.com.au, it’s own search engine, after spending over $100M and a decade trying to build the online property.

From next year, both Sensis and Big Pond searches will be powered by Google and Yellow pages data will be accessible through Google maps. (The fact that I won’t ever need to use WhereIs again could very possibly be the best bit of news that has come out of the announcement)

Bet Sol’s regeretting the “Google Shmoogle” comment from 3 years ago…LOL

Oh yeah, and you’d be upset if you were True Local, who were providing yellow pages style data to Google prior to the announcement. Oh well…