Buzznumbers, Australia’s “first social media intelligence company” is having its official global launch tomorrow.

Delivered as a web-based service, BuzzNumbers offers direct to market sales, reseller and agency white label solutions.  BuzzNumbers already services over 50 active and trial clients in Australia, New Zealand, Japan, USA and the UK, including a range of global advertising agencies, but now is now ready to take things to the next level.

Competitors in the space include Nielson-Online, BuzzLogic and Radian6, though BuzzNumbers CEO Nick Holmes A Court feels they can compete with the incumbents, especially in Australia where “none of these offer Australia specific features”.

It should be interesting to see how much business BuzzNumbers can wrestle away from traditional media monitoring companies. My feeling is that because it has  social media in its DNA BuzzNumbers has a great chance at success. In line with that, I suspect the real issue for the team will be whether they should sell or not when the inevitable purchase offers come in from old-world agencies who failed at building their own social media practice.

Should be interesting to see what happens in this space.