iPhone Market In Australia
February 4, 2009
Scott Middleton of infome.com.au has given us the heads up on a whitepaper he’s writing on why the iPhone is important for the enterprise and how business should look to include it in their technology strategy and enterprise architecture. While the whitepaper won’t be released until next month, below is a little sneak-peek for the many of you who are interested in iPhone stats.
Scott is keen to hear people’s thoughts on the “iPhone in the Enterprise” topic so feel free to leave info/ideas/stats in the comment.
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Gartner predicts that Apple will sell approximately 12 million iPhones by the end of the year having already passed the original target of shipping 10 million iPhones. In the Asia-Pacific, SingTel registered more than 170,000 iPhone 3G activations across the group since launching the device in July, 2008. Not bad considering mobile phone sales were down 22% and Apple is a new player in the highly competitive cell-phone market.
These 12 million iPhone users are downloading 6 times the data of your average mobile user when web browsing as well as spending an average of $19 more per month on mobile services compared to other mobile users. What is also important is that growth in browsing is 9% per day. It has been reported that “iPhone users are almost 20x more likely to use web search engines than the average mobile user”.
Here are some links to stats/info that are included in the whitepaper
- http://www.slideshare.net/momosyd/200809-momosyd-amethon-james-cleary-australian-mobile-internet-insight-presentation/v1
- www.amethon.com/Content_Common/ns-200809-Australian-Mobile-Internet-Insights-Report.seo
- http://amethon.typepad.com/amethon_insights/2008/10/australian-mobile-internet-insights—q3-2008.html
- www.telecompaper.com/news/article.aspx?cid=643758




