Tomorrow’s Date, Today.
February 5, 2009There are plenty of activity sites out there, sites that tell you what’s going on in your neck of the woods, but I just came across Tomorrow’s Date and i think it might be one of the best I’ve seen.
The difference with Sydney-based Tomorrow’s date is that the site doesn’t try to be an activity site for everyone. Instead, they focus specifically on cool stuff for you, and someone you know, to do. Whether that’s a first date, a night out with the missus or just a day out for you and your friend doing something different, the site is still relevant.
——
Now sometimes you might not have the Internet handy, or you might want to give friends a present that’s slightly more than a URL. No Problem, Tomorrow’s date has come up with the “Tomorrow’s Date Deck” to make sure you can always have a cool date handy.
Tomorrow’s Date Deck is a standard deck of 52 playing cards, each promoting an interesting local date activity with clever text, images and other relevant information.
Tomorrow’s Date’s Annie Todd had the idea for the date deck after years of being her friends ‘go to girl’ when it came to local date activities.
My friends, especially guys, were always calling to get advice on where to take girls out on dates. They wanted to be impressive and do something more interesting than just going to dinner, but they didn’t want to seem over the top. It wasn’t until my own boyfriend asked me to plan our 4th date that I realized, it can actually be a pretty nerve racking experience!
The deck includes a twilight helicopter ride, a flying trapeze session, extreme scuba diving, a scenic photography class, theatre nights and more. The activities are divided by suit; hearts=romantic dates, clubs=clever dates, diamonds=adventure dates and spades=sporty dates.
But wait! It doesn’t stop there.
Beyond just giving interesting date ideas, each card has a buy-one-get-one-free offer for the described activity. Todd says that the offers are worth “over $1000″ which is massive considering the deck costs only 25 bucks. Oh yeah, and 10% of proceeds are donated directly to the Heart Foundation.
Good concept, good differentiation & good execution - should be interesting to see if Tomorrow’s Date can turn these strong foundations into success.





