UK-based Skimlinks, a plugin which automatically converts outbound links in editorial content into affiliate links, has closed it’s first funding round. The amount is rumoured to be £700,000 (just over AUD$1.5M) or slightly less, depending on the source.

Either way, it’s a good chunk of money in a time when cash isn’t being thrown at dumb ideas. This goes to show the potential that the various investors - Sussex Place Ventures, UK government body NESTA, The Accelerator Group & Angels Duncan Jennings and Alex Hoye - believe the business has.

Skimlinks is a product of Skimbit, a company founded by Aussie Alicia Navarro. which used to be all about its decision making tool, also called Skimbit. The change in direction would appear to be a good one. To quote Navarro’s feelings about closing the round:

YIIIIHHHHHAAAAAAAAAAAAAAAAAAA!!!!!!!!!!!!!!!!!!!!!!!!!!!

Haha.

Well done to Alicia and the team.