Aussie Social Network Aggregator PeopleBrowsr has launched a custom South by South West  (SXSW) app to allow conference go-ers (and those of us on the other side of the world) to keep up to date with what’s going on.

For those who don’t know - SXSWis a massive film, music and tech conference held in Austin, Texas every year. It was at SXSW in 2007 that Twitter jumped into the mainstream cool-kid consciousness after being a more or less unknown/unappreciated service for a year or so.

I don’t know if history will repeat itself, but PeopleBroswr definitely has potential and SXSW is a good place to test whether the idea will work, so good luck to Jodee and the team.