Knektr - Could This Be The iPhone App That Makes Mobile Social Networking Take Off?
April 30, 2009Mick Johnson and James Gregory from kick-ass iPhone development house Jam-Code have been working on a side-project that has the potential to blow up, big time.
Having had recent success at Jam-Code with GasBag and myATM, the boys have now released Knektr (Connector), a geo-location social networking app which plans to compete with services like Loopt, Google Latitude and Pocketlife.
Knektr is available as a free iPhone App and a FaceBook App
The interesting thing about Knektr is that it leverages Facebook Connect so you don’t actually have to join another social network, or get your friends to sign up to a new one either. If you have a Facebook account then you and your mates are ready to rock and roll.
According to Johnson, there are 3 main ways that you can get value out of Knektr:
1. See where your friends are and what they’re doing
- Fast, usable map with all your friends represented by their current profile picture (or an icon if they have no picture you can view)
- You’re in red, your Facebook friends are in green, and any friends on Knektr are in blue
- iPhone lets you update your location in real-time
- Currently building the Facebook Connect application to let you move your location around from your desktop, and check who’s nearby from there
2. Contact your friends
- View them either on the map or on the list of all your friends from FacebookSee their profile and status from Facebook
- Integrates with your iPhone Address Book to pull in their email or phone number so you can call them directly
- Send them a notification through Facebook that will pop up on the desktop client or the official Facebook application
3. Update your own details
- Update your status
- Post a photo
- In both cases, lets you automatically include the location in the update e.g. Mick is dropping in to Maruichi Ramen in Sunnyvale
- Future plans to let you view your friends’ photos on the map in the locations they were taken
As Johnson further explains: -
The #1 advantage Knektr has over other services is that it leverages the most popular social network among iPhone users - Facebook. Every iPhone user I know has Facebook, so I think it’s fair to use the TAM is roughly the entire iPhone user population
That might be a slight exageration, but the sentiment is correct, i.e. if you’re going to pick a social network that as many iPhone users as possible probably actively use, then Facebook is the smart choice.
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Re: the obvious privacy questions that always come up with these types of services, you can block a user individually or hide from everyone. The round-time is pretty rapid for show/hide, too. Markers will appear/disappear off other people’s maps in around 5 seconds
Using both the iPhone and Facebook App is pretty intuitive - not a whole bunch of learning is needed.
The facebook app is not as sexy as the iPhone app - friends not on the service probably don’t need to be displayed - but that’s a minor quibble. The only real problem I have is that the App was only released last week and I haven’t had a chance to get my friends to sign up, so I can’t see anyone yet
. That should be an easy fix though, the App is free after all, it’s just a question of timing.
All in all, I’m serious when I say this could be a big winner for Mick and James. The business-model is advertising supported, a good place to start when dealing with local mapping services. That having been said, and as you can see above, the advertising isn’t super-targeted at the moment. That will no doubt change in future iterations of the service, though. They key thing is that as long as they can get the advertising/functionality balance right there’s no reason this thing shouldn’t take off.
I’m also serious when I say that this is another example of how Australia is getting a real reputation for creating world-leading mapping and geo-location services. Nice work, guys.
To play with Knektr check out:
The iPhone App or the FaceBook App







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