
Today at the CeBIT 2009 conference, Tjoos will be officially launching the Australian version of their online discount coupon site: tjoos.com.au.
Tjoos aggregates thousands of coupons that enable people to buy online products cheaper. With an Australian specific site, Tjoos can bring their international experience to the Australian market - allowing Australian shoppers to get the best deals.
Coupon codes are codes or links that give consumers instant discounts at online stores. These coupons are the equivalent of shop-a-dockets in the online world, giving you discounts such as 10% off, $5 off orders of $50 or more, free gift or free shipping. Stores like Domino’s, Dell and Roses Only issue these codes to attract new customers or to create an incentive for existing customers to come back. Merchants issue them in their newsletters, advertisements, on their site, in newspapers and magazines and through bargain and coupon sites.
Tjoos.com.au is a new site that aggregates coupon codes in a single location. This allows consumers to check out all the online coupons that are available in one place. Use of the coupons is free and it is not necessary to sign up. Many of the coupons are sourced directly from merchants, who can add and update their store listing and coupons for free. Users can also share any codes that they have with their fellow shoppers through the site.
At the time of the launch, 1600 coupons are listed, including 50 coupons that were provided exclusively to tjoos.com.au. This makes it the largest coupon site for Australian online stores. Consumers that are buying from overseas have access to the worldwide collection of coupons through the search functionality or by going to tjoos.com. Tjoos.com currently lists over 200,000 coupons worldwide.
One of the downsides with using coupons online is that many codes found online don’t actually work. To address this problem Tjoos has several people on staff that regularly verify the coupons. Users can also report whether a coupon worked for them or not, which is visible to others users as a percentage of chance the coupon works.
Users can install a toolbar, which is available for both Firefox and Microsoft Internet Explorer. When users are shopping at an online store that has coupons available a notification will appear. Coupons can be pasted directly from the right-click menu.
Tjoos was founded by Sydney couple Bart Jellema and Kim Chen, who were frustrated with the poor online shopping experience both in Australia and overseas. Their mission is to give consumers better abilities to “Tjoos” (a play on “choose”) and to empower the online shoppers.
After finishing the coupon site, Bart has bigger plans:
Coupons is just the first step for us. We are currently working overtime on a price comparison engine that we hope to launch later this year. Ever since I started on Tjoos, I’ve been amazed at the lack of quality and objectivity in price comparison sites. So we are planning to do the same thing as we did with coupons, create an advertisment free, high quality, simple to use site for price comparison.