MySpace To Cut 66% Of International Staff But Will Turn Sydney Into A Primary Regional Hub

10:07 am

TechCrunch UK has published an email from MySpace CEO, Owen van Natta, to all staff explaining that International staff numbers are going to be cut from 450 to 150. More interestingly, however, is that in the same email, van Natta says:

Upon completion of the proposed plan, London, Berlin, and Sydney would become the primary regional hubs for MySpace’s international operations. 

He then goes on to say:

We are focusing on London, Berlin, and Sydney for two very simple reasons: (1) these are markets where we have a lot of MySpace users as well as the resources to allow us to compete effectively and (2) these are major international commerce centers where a robust MySpace presence can help our company develop new and innovative business partnerships.

The latter of these comments, i.e. the rationale behind the focus on Sydney, is really good news and sees yet another big International Web/Tech name identify Sydney as a place to run a real business rather than just a sales and marketing branch office.

Some recent news in that space includes:

Hopefully, between the orgs that have always been here and these newer activities, it’s the start of long-term trend.

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