Samsung has been running teaser ads for a while promising that “your photo taking experience will never be the same”.

Well it turns out that the reason is because they’re bringing out the ST500 and ST550 dual LCD cameras.

The key thing here is that these cameras have an LCD on the front, as well as the back, so you can take self-portraits easily and know you’ve got the right shot.

And there’s no need to stretch to get to the button on top anymore, you just tap the screen and it focuses and takes the picture.

These simple, yet particularly useful, features are the reason for the “Tap and Take” branding that Samsung is going to market with.

There’s more to the cameras as well - both the Samsung ST500 and Samsung ST550 are 12.2MP cameras with up to 4.6x optical zoom, 720p HD video recording and image stabilisation.

The difference between the ST550 and ST500 is the size of the LCD on the back - 3 inches for the 500, 3.5″ for the 550.

So why am i telling you all this? (AKA - The Good Bit…)

Because as part of the launch, Samsung are running an online treasure hunt (who doesn’t love a treasure hunt?) and TechNation Australia will be part of the fun.

Between August 20th (tomorrow) and September 18th, the good people at Samsung will be giving away 100 ST500 Dual Screen LCDs.

All you need to do to be in the running to win is go to:

• Facebook Fan Page: Tap and Take Australia
• Twitter account: @samsungcapture

Everything you need will be there…and from time to time, here

You can also find out more about Samsung’s Tap and Take cameras at the official site - http://www.tapandtake.com/

Stay tuned for more.