Business Catalyst, the owners of e-commerce software suite, GoodBarry, announced a few days back that they’ve been acquired by Adobe.

Congratulations to co-founders Bardia Housman and Adam Broadway.

Only problem is that Adobe hasn’t made an announcement and the team still aren’t responding to questions about the deal (hence the delay in reporting) so it’s a bit hard to tell how good the news actually is.

Did they post the announcement a little too early?

TechCrunch seems to think that might be the case, but if they did surely Adobe would have asked them to pull the blog post.

That having been said, my experience, even with the at times super-secretive Google, is that it’s unusual for there to be such a large amount of radio silence post agreement.

No doubt more news will filter out over the coming weeks, but for now this is what we know from :

• It’s a complete acquisition of the business by Adobe
• Good Barry branding will shift to the Business Catalyst brand
• Distribution focus will change from direct to a partner/reseller
• The team assure current customers that it will be business as usual…for now

You can find out more from the official Good Barry post here.

On a personal note I remember speaking with Bardia and Brett from Good Barry at one of the first Open Coffee Sydney meetups 2 years ago.

They spoke about the business and their plans. It’s been great to see those plans put into action, including making the jump over to San Francisco. It’s also been great to see the support they’ve given other Aussie tech entrepreneurs along the way.

For Bardia, this, his second successful startup, surely puts him in the top echelon of Aussie web entrepreneurs. The first, start.com.au, was acquired by Looksmart back in 1999 for around $5 Million. Looksmart was a serious web player back then as, of course, is Adobe now.

We’ll definitely be keeping an eye on his future projects.

In the meantime, we’ll update you with any news on the acquisition as it comes through