There’s some momentum building in the mobile-based augmented reality space in Oz.

Below are 2 of the startups that are leading the Aussie AR charge.

Rob Manson and the team at MOB are doing some great work using the Dutch-developed Layar technology.

MOB are the first Layar developers in Australia and have a wide range of layers in development for some well known brands, along with the buildAR service that lets you add, search and manage your own layers and Points of Interest with just a few clicks.

Below is an example of the underlying Layar technology in action.

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Danny Housseas and his Sydney-based team at Insqribe have also entered the market, adding a recently announced  mobile-based Augmented Reality service to their suite of interactive marketing tools.

Insqribe have also picked up Nick Gonios, COO & Director of SportsPassion and 3eep, as an investor and advisor so look for more good news from them soon.

Below is an example of Insqribe’s AR service in action.