Just saw an ad on TV for Tooheys new cider, 5 seeds.

Amazing thing was that at the end of the ad, during the product shot, they’ve got the strapline and the address of a Facebook page, not a website.

It’s not the first time that a major consumer brand has used social media to sell its wares. That’s not my  point here. What’s amazing is that rather than use social media as the supporting act to an ordinary mass-media + website strategy, Tooheys is promoting Facebook as the primary source of information and interaction with the new brand.

No doubt many of you will be thinking “um, yeah…and?”, but this is a huge step forward for big business.

Congratulations to BMF for getting the TVC pitch, including the Twitter and YouTube components, over the line. Now if only they could fix up their own website..FFS how many click and redirects do you needs?

UPDATE: Turns out the digital component of the campaign was done by Holler. Good work guys.

Anyway, i digress, check out the add below: